New Brunswick Wellness Plaza

Mixed-Use 

Year Completed: 2012

100 Kirkpatrick Street,
New Brunswick, NJ

The Wellness Plaza project, owned and operated by the New Brunswick Parking Authority, is approximately 600,000 square feet with an estimated development cost of $106 million. The 49,000 square foot supermarket is operated by SuperFresh (formerly Key Food), specializing in providing customers with a variety of affordable fresh food. The 62,000 square foot hospital based fitness and wellness center is operated by Fitness and Wellness, Inc. in a joint venture partnership with the Robert Wood Johnson University Hospital. The fitness center offers New Brunswick residents a reduced monthly membership rate as well as a Red Cross “Learn to Swim Program” for the New Brunswick Public School students at no cost to the local Board of Education.