In an example of the past, present and future of college athletics all colliding, the New Brunswick Development Corp., better known as Devco, and the Knights of the Raritan announced Thursday a partnership to celebrate the 50th anniversary of Title IX on the New Brunswick campus of Rutgers University by signing eight female Rutgers athletes to name, image, likeness deals.

Sophia Cardello of the lacrosse team. Devco and Knights of the Raritan, along with KTR’s collaborator, Student Athlete NIL, did a video shoot with eight current Scarlet Knights female student-athletes at the Yard @ College Ave. The athletes shared their experiences on campus, their paths to Rutgers, their thoughts on Title IX’s impact and their favorite social spots in New Brunswick.

Devco has been a catalyst for the city’s revitalization and the ever-changing Rutgers campus. It also was one of the first companies to sign a Rutgers athlete to an NIL deal, doing a promotional agreement with the football-playing Melton brothers last fall.