As Christopher Paladino worked alongside Rutgers alum Jon Newman on a documentary celebrating the forgotten national championship won by the school’s women’s basketball program, he came up with a plan to promote a current crop of female Scarlet Knights.

The President of the New Brunswick Development Corporation — more popularly known as DEVCO — pitched an idea to Newman, who serves as President of the Knights of the Raritan. The collective was beginning to pursue corporate partnerships to go along with donations and memberships from individual fans, and the timing worked out for DEVCO — a private, non-profit real estate development company — to become the first.